Your lead flow
Where leads come from, what you spend and which sources bring prospects who fit.
How we start
The Growth Assessment.
Before we build anything, we examine your sales process, identify the leaks and assess the growth potential. You receive a clear plan, and we decide whether working together makes sense.
A clear view before a commitment
Find what’s holding sales back.
Decide what deserves attention.
We look beyond the number of leads. We examine how they become clients, where the process loses momentum and what the business can realistically improve.
The first conversation
Response times, messaging, qualification and the next step offered to each prospect.
Follow-up and decisions
How appointments, proposals, unanswered conversations and older leads are handled.
The commercial picture
Conversion, sales capacity, offer, acquisition costs and the visibility you have into results.
What you leave with
Clear priorities.
A practical way forward.
Where you’re losing opportunities
A clear account of the gaps in lead handling, qualification and follow-up, supported by the records and conversations we can review.
What to improve first
A prioritized plan: the changes we recommend, the order to implement them and what needs to work before increasing marketing spend.
Whether we should work together
A decision on fit, based on identifiable leaks, realistic growth potential and the budget and commitment needed to act on the plan.
Who qualifies to work with Zero Leaks
We look for potential we can act on.
The Growth Assessment is an assessment of opportunity and fit. We only move into implementation when there are identifiable leaks, realistic growth potential and the commitment to make the work happen.
Leads to learn from
You already attract leads or have an existing contact base and a sales process we can examine.
Room to improve
The assessment reveals specific opportunities to improve conversion, qualification or follow-up.
Budget and commitment
You have a budget for marketing and implementation, and are ready to support changes inside the business.
A plan before the partnership.
We explain the assessment, scope and commercial terms during the free consultation. If the assessment confirms a fit, we agree the optimization work. Scaling follows when the foundation is ready.
Before we begin
A few useful distinctions.
Is the free consultation the Growth Assessment?
No. The free consultation is an initial conversation about your business and how we work. The in-depth Growth Assessment is a separate next step. We agree its scope and commercial terms before starting.
What information will you need?
Depending on the agreed scope, we review lead sources, sales records, conversations, follow-up, appointments and campaign performance. We'll explain what access is needed before the work starts.
What happens after the assessment?
If there is a fit, we agree the optimization work and build the sales process around the priorities identified. Marketing and scaling follow when the foundation is ready.
Let’s talk
Start with a conversation.
Tell Hugo where the business is today and where you want it to go. We’ll explain the assessment and decide whether it is the right next step.